Addison recently created an investor relations website through BondLink in order to maximize transparency and minimize financing costs. BondLink provides municipal bond issuers with easy-to-use investor relations websites and investor analytics to help drive demand for their bond sales, which in turn decreases financing costs. One result of the financial crisis was market investors clamoring for better and more disclosure from municipal issuers. Municipal disclosure tends to be varied across issuers, limited in scope and lacking in timeliness. By engaging with investors and analysts BondLink has identified the most valuable data points the market is looking for and created a standardized, yet customizable, online platform to facilitate issuers’ communications with bondholders. This new model represents a fundamental shift in the market, resetting the bar for municipal disclosure and simplifying credit surveillance.
Addison’s BondLink website can be accessed at www.addisonbonds.com.